After looking at a few print adverts in class our group came up with a list of codes and conventions used to make a print advert.
- 1 Main image which is strong and eye catching
- Image anchors text and creates a narrative
- Channel 4 logo is always on the right hand side, 3D and not too strong
- Central image sums up program
- Colours match the image or mood of the documentary
- Sponsorship is sometimes present
- Red, white and black are predominant colours
- Black behind the text, and no more than half way across the image
- Scheduling appears, including date and time
- Aimed to be published in lower, working class newspapers
- Could be portrait or landscape
- Minimum about of words
- Positioning statement is catchy and short and links into the documentary
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