Codes and Conventions of a print advert

After looking at a few print adverts in class our group came up with a list of codes and conventions used to make a print advert.

• 1 Main image which is strong and eye catching
• Image anchors text and creates a narrative
• Channel 4 logo is always on the right hand side, 3D and not too strong
• Central image sums up program
• Colours match the image or mood of the documentary
• Sponsorship is sometimes present
• Red, white and black are predominant colours
• Black behind the text, and no more than half way across the image
• Scheduling appears, including date and time
• Aimed to be published in lower, working class newspapers
• Could be portrait or landscape
• Minimum about of words
• Positioning statement is catchy and short and links into the documentary

Radio Trailer Script

Our group came up with a script for the radio trailer which uses the codes and conventions. This also helps the person who is doing our voice over and indication of the pauses and what is going into the script.

 

 

 

 

Music Bed: What Makes You Beautiful (instrumental)

Voiceover: Mr Bottom

(.) – Short pause

(1.0) – Longer Pause

_____ - Emphasis

“How far would you go for that bronzed body?

Mrs Battle: Your value is in your looks, and celebrities look good

“An average of 35 Million foreign holidays a year means people are browner for longer”

Vicki: Famous people have all got brown golden skin

“Between salons and self tan (.) even your average person can glow like a celeb”

Nicky: But there was no kind of health warnings, and the UVA rays give out radiation and this can cause different kinds of cancer

“A journey into the world of tanning (1.0) and how important it’s become (.)”

“How far would you glow?”

“Tantalising (1.0) Monday 5^th December (.) 8:30 (.) Channel 4”

Editing- Radio trailer

During the editing of our radio trailer we made sure our sound levels were all okay and the level of the music bed did not over shadow the voice over. We also took out extracts of our documentary to put in the trailer to make it conventional.

Codes and Conventions of a Radio trailer

• Music bed - no lyrics/instrumental versions, cannot overshadow v/o
• Sound effects anchor theme of doc
• Sound bites and/or extracts from documentary
• Intonation changes, i.e pitch and tone
• 30-40 seconds long
• Beginning must be clear as to grab audience
• Should intrigue audience
• V/O same person as documentary and is intercut throughout trailer
• Hint at what's going to be on the documentary
• Schedule at the end, usually with a different voice
• Pose questions
• Same theme and slogan as print and from the same campaign

After listening to many radio trailers in class we came up with a list of codes and conventions we saw in all of them. We will make our radio trailer to fit these codes and conventions

Voice over script

This is the voiceover script from our documentary:

In recent difficult financial times, 63% of people have had to give up their holiday abroad and seek other means, such as fake tanning and sun beds, to get that summer glow.

From sun beds to spray on, people have started to tan at work, home, and now even in the gym. So, why is this the case?

With a public split of what looks good, the debate between perfectly pale or brown and bronzed still stands.

But what is the influence tanned celebrities have on the public, and why do people need to look like their idols?

 

This might also change after our feedback so we can make it better.

Editing

We used the software Adobe Premier Pro to edit our documentary- at first i found this quite difficult but as we progressed my skills increased. We used this software to make our final product look as proffesional as possible. Here are some screen shots.

Edit decision list

This is our groups edit decision list and this enables people to identify what order we have edited our documentary in.